
As Jenny mentioned last week, several members of our group attended the American Trucking Association’s Technology and Maintenance Council meeting this month. While I was pleased to chat with our clients, many of whom were exhibiting at the show, and their fleet customers, many of whom were attending, but I was especially excited for the opportunity to meet and talk with members of the independent dealer community with whom I rarely have the opportunity to interact directly.
It is this group in particular that sometimes feels overlooked in the decision-making process when a billing and payment program is implemented. This is a unique challenge to the independent distribution method that is common within the trucking industry.
The advantages provided to the OEMs launching the program are clear. The ability to enforce negotiated pricing and strengthen relationships with their customers, the sales insight available within compiled transaction data, and increased brand awareness available to the OEMs may make independent dealers feel as though a program is being forced upon them.
What they find out later is that a billing and payments program enforced at the OEM level decreases their overall credit risk, removes collections administration duties, and improves their business cash flow. These cost-saving benefits in addition to the new business opportunities available to their locations can quickly override the hesitation to participate.